Better Homes and Gardens Real Estate, the only real estate lifestyle brand, needed original photography to use for their international advertising campaigns. BHGRE wanted these assets to be locally relatable and deployable to franchisee agents and brokers.
To capture the essence of the “Expect Better” campaign NM+U needed to plan and conceptualize original lifestyle images featuring people enjoying a better life in their new homes. Highlighting the exceptional buying and selling experience that BHGRE provides was also essential for success.
NM+U has delivered several lifestyle photography collections for the Better Homes and Gardens Real Estate “Expect Better” campaign over the years, expanding and building on the success and positive consumer reception. Creating the “ownable” look and feel used by BHGRE and their franchisees worldwide required thoughtful planning and creative strategy. NM+U managed pre-production, location scouting, and all the details that result in impactful photography. This allowed our team to build customizable templates for brand and franchisee print ads, direct marketing materials, e-marketing materials, and digital and social templates.