Project Description

PROJECT / Rebranding

Project Description

The agency was tasked with conceptualizing and bringing to life a global campaign to raise awareness for the brand and expand the brand’s reach.

Radisson for Life!: Sweepstakes campaign promising a single winner a stay at any Radisson in the world, every year, for the rest of his/her life. The campaign was open to participants from all over the world and was supported with a comprehensive media campaign across digital channels, as well as on-location at Radisson properties.

Strategy 85%
Social 100%
Digital 90%

Key Elements:

  • Social at the core: the campaign’s microsite featured tight integration with Facebook and invited participants to share with their friends.
  • Engaging: in order to keep participants engaged after entry, we added a hashtag contest component. The hashtag contest featured a new challenge every week, asking users to take a photo based on the weekly theme and hashtag it with #radissonforlife. The hashtag content boosted engagement and reward participants with additional entries for the sweepstakes.
  • Multi-network: users were encouraged to post their hashtag visuals on the network of their choice and aggregated entries from Twitter, Pinterest and Instagram using a dynamic content aggregation tool at
  • Marketing support: a comprehensive campaign featured digital advertising, blog seeding, social media advertising, as well as on-location and e-mail database marketing initiatives.

Key Outcomes/Results:

  • 53,000+ Sweepstakes entries
  • 189,000 Microsite visits
  • 3,900+ Photo entries in hashtag contest
  • 57% Increase in Twitter followers
  • 15% Increase in Facebook followers, to over 100K
  • 2,987,895 Impressions on social channels

Design Sample Details