Better Homes and Gardens Real Estate (BHGRE) is one of the youngest real estate companies in the market. Their more-established competitors enjoy widespread brand recognition and a much larger agent base.
BHGRE, however, is built on the foundation of a lifestyle brand that has been an integral part of the American home since 1924. As such, it benefits from the awareness of Better Homes and Gardens and the consumer trust that comes along with the brand.
NM+U was tasked with the development of a new brand positioning and a unified creative platform to guide all brand and franchisee consumer-facing marketing initiatives.