Radisson Hotel Group: #24HrsOfRadisson Social CampaignArmando Lopez2020-02-11T14:55:17-05:00
PROJECT / Rebranding
Radisson wanted to increase their following, engagement, flash sales, and their overall social profile as whole, all during a time of year that is already over saturated by “holiday” messages.
While everyone else spent late November up until the 25th promoting their Black Friday, Christmas or NYE initiatives, NM+U developed a sweepstakes for them that would leverage the “up all night” aspect of New Years Eve. #24hoursofRadisson was born.
With a small PPC budget, a small digital budget, and limited blog-seeding, Radisson focused their energies on the “post-25th-of-December” crowd and pointed them toward a way to use that holiday cash, and take advantage of being up late. For 24 hours Radisson gave away hotel nights, 20% off codes, and more.
Outcome: Besides increased sales, a large increase in follower and engagement, the brand trended on Twitter for 20 hours and received a write up on FORTUNE as one of the brands who is “doing it right.”