Supporting sales through marketing
The most important goal of any franchise organization is expansion and growth. We support that growth with strategic thinking, clear branding, and memorable creative executions that get you not only noticed but remembered. Let’s create impactful work and a strong message so you can leave an impression and obtain the sale.
The Better Homes & Gardens Real Estate brand is known as the industry’s only true lifestyle brand. That designation is important not only to consumers but the agents and brokers who join the brand. The benefits of joining the brand are infinite, but telling the story in short-form is difficult. nm+u created a highly visual solution that not only represents the story, but draws attention to itself and urges the viewer to look deeper into it for themselves. Materials created include.
As the most flexible brand in real estate, ERA understands that real estate truly is a local-first endeavor. The brand’s value proposition therefore is that it empowers local brokers with tools and programs that are of a global quality, while letting their true local presence shine.
A campaign to stand out was needed as Wyndham Hotels & Resorts continued to expand post-recession. The brand stands for trust and partnership and how to best show that more than a hand reaching out to you from the pages of Hotel trade publications.
As the new branding, positioning and prototype were rolled out, it was imperative for development of the sales pipeline that the momentum keep going. nm+u helped IHOP International by creating a series of marketing materials to assist in keeping interest high. Items included:
