Social
Media
Marketing

Attract. Convince. Convert. Repeat

Unlock the power of social media. Considering the tremendous amount of time people are spending online, it’s crucial to increase your social media presence. NM+U can help your brand engage with potential customers, increase fan growth, and create not only stunning but impactful content. With social media the brand can engage with potential customers at any point in their marketing cycle through content creation, e-commerce campaigns, and utilizing each platform. From awareness to retention.

Social Media

APPLEBEE'S MEXICO

Taking over Applebee’s Mexico in 2015, NM+U had the task of growing fans and increasing engagement. With a combination of focused content strategy and paid support, the numbers speak for themselves.

  • 800k > 1.5M fans in 12 months
  • 136k engagements monthly average
  • 825,000 impressions monthly

BETTER HOMES & GARDENS SOCIAL CONTENT

Taking over the BHGRE social channels in 2017, the brand was already the leading brand in engagement in the industry on consumer. Over the past 4 years and counting, NM+U has not only maintained that position, but taken the trade pages to the same heights. Some key stats include:

  • 14 social channels
  • Over 1M reach per month
  • Over 120k engagements per month
  • 600+ pieces of content per month
Backstage

MELIÁ nassau beach & MELIÁ braco village

Beginning in 2016, NM+U began working with two Meliá properties, both with the goals of increasing fans and engagement. Continuing these relationships today, the numbers speak to the success had to date.

  • Nassau: +40k fans the first 6 months
  • Nassaa: 17k engagements/month
  • Nassau: 11.2% Engagement Rate
  • Nassau: 620k Reach/month
  • Braco +50k fans the first 6 months
  • Braco: 12% Engagment Rate
  • Braco: 408k Reach/Month

Hawthorn Suites by Wyndham Homemade@Hawthorn

To message to consumers the benefit of having a kitchen in every room at an extended stay hotel, nm+u created series of videos and content to support the homemade@hawthorn program. Reactions to this program on social were very strong and included:

  • 3x more engagement than other posts
  • 1.2m full video views
  • 3.4m reach

IHOP Mexico: All you can eat pancakes

IHOP’s All You Can Eat Campaigns continue to be big hits for the brand, and with the continually updated and evolving creative from NM+U, the numbers for each and every campaign continue to push more and more traffic and awareness with each run. Examples from the most recent flight include:

  • 106.8M Impressions
  • 105k Monthly Engagements
  • 13.5k Fans Acquired Monthly
  • 29.35% of Web Traffic from Facebook
  • 18.35% of total website sessions to campaign page