uncertain
times need
uncommon partners

SUPPORT THROUGH HARD TIMES

A global pandemic and all of the economic implications brought with it spark feelings of anxiety, fear, and discomfort—for consumers, business owners, stakeholders and employees alike. Our singular goal throughout the crisis has been to been to offer our clients the support they need to fulfill the needs of those they serve.

  • Better Homes and Gardens Real Estate Covid Easter Content Generation at home

Better Homes & Gardens Real Estate:
COVID Response

The brand needed to quickly respond to the COVID crisis with clear and confident messaging. As the only brand in real estate known for putting life and lifestyle first, it was paramount to keep this focus clear. The brand’s core consumer campaign, Expect Better, proved to be an exceptional avenue to not only remind people to look forward to brighter days, but that the brand would be there for them through it all and beyond.

On B2B social, the content hit home as the network searched for a guiding light, creating a YoY increase of +70% on B2B blogs and 127% engagement.

    • Brand & Franchise Network “show of strength” video
    • Brand & Franchise Network Communications
    • Full-Spread Ad in Better Homes & Gardens Magazine
    • B2B & B2C Social Media: Blogs + Content
+ See the full case study +
  • Guest Supply COVID-19 Coronavirus Safety Cleanliness Mac mockup

Guest Supply:
Industry Expansion

The first communication was critical. Guest Supply was one of the few companies in the world that could provide many of the products the world required. (Note: at the time, many of these items were out of stock with no knowledge of when they’d be replenished.) Guest Supply felt compelled to fill an important role. The goal of communication was to convey the correct understanding in a genuine way.

    • Messaging Strategy
    • Presentation Support
    • Launch Support: E-mail Marketing
    • Launch Support: Product Flyers
    • Digital Brochure

     

+ See the full case study +
  • ERA Real Estate Corner Your Market Covid

ERA Real Estate:
COVID Response

We quickly responded by creating over 150 pieces of content that helped the direct network boost morale, stay productive at home, and stay productive within the industry. Videos, beneficial tips, carousel posts, brand leadership quotes, and live events were also created and distributed.

Later, NM+U would help support their first-ever live virtual event that replaced their canceled annual ERA Fuel National Event. The work included 50 posts over 3 days, consisting of promotional posts, brand quotes, brand statistics, and event highlights.

    • Brand & Franchise Network Social Distance Posts
    • Brand & Franchise Network Social Media Support
    • Virtual Live Conference Support
+ See the full case study +
  • IHOP International Restaurant Digital Content Social Media Post Translation

IHOP Mexico:
Dine-In Service Stops

As IHOP quickly turned around the operations for limited delivery offerings, NM+U was tasked with creating two versions of the menu as well as a social plan to help transition business to a delivery and takeaway model quickly.

Early numbers support that the digital efforts were key in getting business transitioned quickly and efficiently in the new arena.

    • Printed Menus
    • Digital-First Web Menu
    • Social Media Strategy
    • Social Media Advertising
    • Social Media Posts
+ See the full case study +
  • Applebee's International Restaurant Digital Content Social Media Post Translation

Applebee's Mexico:
Dine-In Service Stops

Within a matter of days Applebee’s realized that dine-in service would have to be stopped and converted to delivery or takeaway to continue operations. NM+U was tasked with helping to facilitate that transition through marketing.

Early numbers support that the digital efforts were key in getting business transitioned quickly and efficiently in the new arena.

    • Printed Menus
    • Digital-First Web Menu
    • Social Media Strategy
    • Social Media Advertising
    • Social Media Posts
+ See the full case study +

Check out more work