20th Century Fox teams up with IHOP Pancake Squad with “The Kid Who Would Be King”

One of the year’s most anticipated films has partnered with IHOP International. Utilizing the newly implemented Pancake Squad program, the brand worked with NM+U to develop menu items along with app-based, in-store activations.

Including items like the King of Pancakes and Merlin’s Milkshake, the Pancake Squad characters merge with the world of King Arthur, and even give visitors the chance to play with each in Augmented Reality.