Project Description

Project Description

Wyndham has three unique tiers: Wyndham Hotels and Resorts, Wyndham Grand and Wyndham Garden. These tiers create a diversity of product and experiences that guests around the world love and value.

NM+U conceptualized and produced a national satellite radio campaign to promote these diverse experiences under the theme: 3 Experiences. Global Destinations.

To bring the global aspect of this concept to life in an audio-only medium, we utilized a dozen voice talents featuring distinct accents from all over the world. The resulting campaign, titled “There’s a Wyndham Waiting”  features approximately 10 spots, including branding as well as versions targeting business travelers, vacationers.

A global print campaign and a refresh of the Wyndham Hotels and Resorts logo family were also part of this engagement.