Project Description

Project Description

Wyndham has three unique tiers: Wyndham Hotels and Resorts, Wyndham Grand and Wyndham Garden. These tiers create a diversity of product and experiences that guests around the world love and value.

Strategy 28%
Social 68%
Digital 50%
Design 73%
Copy 38%

Recently NM+U was tasked with creating a new global marketing campaign to communicate the combined power of the Wyndham Hotels and Resorts brand, a family that is made up of three distinct experiences and the fact that these experiences can be found all around the world.

The new marketing campaign, united under the tagline “Three Experiences. Global Destinations.” clearly conveys who Wyndham is as a brand and celebrates its product diversity.

The print component of this campaign features executions targeting business travelers, vacationers, meeting planners and travel professionals, as well as property-specific executions.

A large-scope radio campaign and a refresh of the Wyndham Hotels and Resorts logo family were also part of this engagement.

Conceptual Design Samples