Project Description

Project Description

NM+U was engaged to take the existing Planet Hollywood Hotels brand look-and-feel and evolve it in order to prepare the brand for franchise sales and expansion.

Part of the challenge was maintaining the brand’s overall “Fame” positioning and key visual elements but evolve them so that they could be leveraged by properties outside the brand’s original site, a resort in Las Vegas, USA.

Deliverables:

  • Comprehensive collateral material development
  • Brand guidelines and brand book
Strategy 28%
Social 28%
Digital 28%
Design 28%
Copy 28%

Conceptual Design Samples