Project Description
DOLCE HOTELS & RESORTS REBRANDING
BRIEF
Dolce Hotels and Resorts is an upper-upscale hotel brand with a strong focus in the meetings and conventions market and with a portfolio of branded and soft-branded properties across the U.S. and Europe. Dolce properties feature expansive convention centers, flexible meeting spaces and expert staff that is focused making each event a success.
CHALLENGE
The brand engaged NM+U to develop a comprehensive creative strategy and messaging platform to support its new “Inspire Discovery” positioning. Additionally, NM+U was asked to clearly highlight the brand’s key selling attributes including the uniqueness of each location, their comprehensive facilities and its incorporation into the Wyndham Rewards loyalty program.
SOLUTION
NM+U conducted a comprehensive analysis of the brand, the audience and its competition to identify a truly differentiated way to bring the brand’s positioning to life. The resulting creative platform, centered under the tagline “The Art of Inspiration” described a collection of beautiful properties that have mastered the art of meetings and events and therefore inspire their guests to succeed.
